The digital transformation continues to pick up speed, accelerated by external events such as the corona pandemic and by the influence of demographic developments. As a consequence, the German Chemical Industry Association (VCI) and the Chemical Trade Association (VCH) put the topic of digitalization in the chemical industry up for discussion at a joint online event on November 18, 2020.
naBERA-CTA contributed to the workshop with the presentations “digital change in chemical sales – disruption or enrichment?” and “direct model – the direct route to the customer”. In further presentations, marketplaces, search engines and AI-based instruments for efficient document transfer were presented.
Small and medium-sized companies can particularly benefit from the opportunities digitalization offers in marketing and sales.
naBERA-CTA supports you in developing a digital sales strategy and selecting the adequate solution providers, and we accompany the whole process until it is fully implemented.
November 18th, 2020